根据尼尔森-斯卡伯勒（Nielsen Scarborough）的数据，美国黑人在电影首映周末去看电影的可能性要高出 65%。但是，如果再加上对通过媒体表现黑人群体的身份、文化、愿望和经历的近乎贪得无厌的需求呢？这才是大片战略。 最近，由瑞安-库格勒（Ryan Coogler）执导 ...

美国消费者的偏好正在快速转变。市场研究人员不仅需要了解消费者是谁，还需要了解是什么驱动了他们的行为和决策。尼尔森斯卡伯勒详细的行业报告为您提供了当地指定市场区域（DMA）级别的全面数据，这是驾驭当今动态市场所必需的。利用 Scarborough 数据 ...

Navegue por el panorama televisivo con precisión. Examine el comportamiento de la audiencia en las principales plataformas de televisión... Descargue su guía para obtener información sobre datos y ...

Von K-beauty bis Cricket - das Verständnis der asiatisch-amerikanischen, hawaiianischen und pazifischen Zielgruppe (AANHPI) kann Marken helfen, Wachstum zu erzielen.

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

Said another way, inclusion brought more audiences along. This pattern is evident in the streaming content landscape as well ...

Descubra los comportamientos de escucha de los estadounidenses en todo el universo del audio en The Record de Nielsen para el ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Nielsen IBOPE streaming measurement continues to go from strength to strength, and as of today, 1,650 homes have been installed with streaming measurement technology. This substantial improvement, ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...