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Marketing Dive
10 小时
Chipotle connects SMS, social to celebrate Super Bowl ‘extras’
The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...
Marketing Dive
10 小时
Why MLS is kicking off a brand campaign around the Super Bowl
CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...
Marketing Dive
11 小时
Meta’s AI tools attract more advertisers as tech enters ‘defining’ year
More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...
Marketing Dive
11 小时
Samsung tops YouGov’s Best Global Brand 2025 rankings
Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best Global Brand 2025 rankings.
Marketing Dive
1 天
Investigation of Corporate Theft of Influencer Commissions
Migliaccio & Rathod is investigating reports of alleged fraudulent business practices from several shopping extensions, ...
Marketing Dive
1 天
Starbucks bets on marketing to broader audience to support turnaround
CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...
Marketing Dive
1 天
How generative AI’s role will evolve in 2025 as marketers probe its utility
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...
Marketing Dive
1 天
Knorr, Tinder wave green flag for cooking ahead of Valentine’s Day
Knorr is looking to encourage and demystify cooking this Valentine’s Day through its Tinder partnership. The effort, ...
Marketing Dive
2 天
McDonald’s chief marketer steps down, company veteran steps into role
Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.
Marketing Dive
2 天
How E.l.f. balances entertainment, purpose to tap into a TikTok trend
In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...
Marketing Dive
3 天
Creators can be a full-funnel marketing tactic, Snap study finds
Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...
Marketing Dive
3 天
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...
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