The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Procter & Gamble hair care brand Pantene teamed with social media personality Alix Earle for a limited-edition collection and campaign entitled “Unexpired Pantene,” per details shared with Marketing ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...