资讯
“平替”热潮正在重塑奢侈品消费生态。Z 世代不再盲从高价与大牌 logo,而是将情绪价值与文化认同视为新的奢侈。因此,奢侈品牌若想重获消费者青睐,必须回归核心,回答“品牌为何存在”的根本命题。 Daniel Langer is CEO of Équité, recognized as one of the “Global ...
From runway shows to designer creative directors, high-street retailers are borrowing strategies from the luxury playbook to ...
Share price surge of 450% in a year is a sign of enthusiasm for the toymaker whose market value now exceeds Mattel and Hello ...
Thanks to major investments in luxury resorts, shopping malls, and mega events, the Middle East is fast emerging as a ...
Spirits powerhouse faces challenges in China and potential US tariffs, yet forecasts return to high single-digit growth as ...
Charlotte Tilbury’s Douyin livestream with Cai Xukun was twice suspended mid-show, but still broke sales records and sparked viral buzz.
Product virality and cultural proximity — not legacy — are determining brand wins in Asia, as seen in the latest Lyst Index’s ...
Global beauty firms face painful restructuring as China’s once-booming travel retail market loses its shine, prompting brands ...
Swiss athletic brand On has launched its first major flagship in mainland China with a store in Chengdu’s Taikoo Li mall. The ...
Despite economic headwinds, Chinese travelers will spend nearly 19% more on mainland trips than last year, with international ...
Behind recent closures: smarter footprints, digital pivots, and a recalibrated China strategy aimed at profitability and ...
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