A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Super Bowl LIX is expected to set a new viewership record with Fox charging $8 million for a 30-second ad, a million dollars ...

Five bedazzled bottles of Frank's and cash prizes are on the line for select winners sharing how they dial up their game day ...

Paris Hilton is inviting fans to share Super Bowl game day recipes featuring Frank's RedHot for a chance to win prizes, ...