近期,一场关于文化表述的争议在网络上悄然兴起,焦点直指知名茶饮品牌霸王茶姬。事件的起因,是该品牌在海外社交媒体平台上,将中国的传统节日春节标记为“Lunar New Year”,而非更为直接和具有文化归属感的“Chinese New Year”。
首先,我们需要明确一点:lunar new year和Chinese new year在涵义上是一致的,都指的是农历新年。然而,在不同的文化和语境中,它们却有着不同的使用场景和情感色彩。在中国,我们习惯称之为“春节”,而在英语世界里,人们则更倾向于使用“Chinese new year”或“Lunar new year”。
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三言科技1月24日消息,近日,有大量网友反映称,霸王茶姬在外网社交平台上的宣传材料中,将春节翻译为“Lunar New ...
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近日,霸王茶姬这一茶饮品牌在海外社交平台上的宣传材料引发了网友的广泛关注与讨论。争议的焦点在于,该品牌将中国传统的春节翻译为“Lunar New Year”(阴历新年)。
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在春节、藏历新年之际,藏族人民延续传统习俗,举行挤牛奶、掷牛角、玩羊拐等传统文体比赛和翻桶接力赛等独特的娱乐活动,以此庆祝新年。游戏结束后,全村人围成大圈跳起锅庄舞,热闹非凡,年味满满。