The National Football League’s Detroit Lions has struck a deal with the sports marketing and events company e|motion to ...

Williams Racing is closing in on a title sponsorship agreement with Atlassian, the multi-billion-dollar Australian technology ...

Melbourne has become the NFL’s first international destination for the 2026 season, seeing off competition from Sydney and ...

Top European football league executives have reignited the debate over the international match calendar, with outspoken ...

Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs ...

German sports betting operator Tipico has taken its commercial relationship with the German Football League (DFL) to a decade ...

Premium experiences company Legends has been appointed by Sauber Motorsport to secure commercial deals for the Audi F1 team ...

Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, ...

Denmark’s history-making World Handball Championship win over Croatia was watched by over 2.1 million viewers across free-to-air broadcasters DR and TV2, accounting for a huge ...

CAA Sports has announced the appointment of Lucy Englander, the former commercial director for Saracens, and one-time ...

Sky, which drew its biggest non-football audience in 12 months with the 2025 World Darts Championship final, is keeping PDC ...

Fox Sports is set to finally launch a US direct-to-consumer service later this year, but does not foresee additional ...