Top European football league executives have reignited the debate over the international match calendar, with outspoken ...

Williams Racing is closing in on a title sponsorship agreement with Atlassian, the multi-billion-dollar Australian technology ...

Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs ...

German sports betting operator Tipico has taken its commercial relationship with the German Football League (DFL) to a decade ...

Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, ...

Premium experiences company Legends has been appointed by Sauber Motorsport to secure commercial deals for the Audi F1 team ...

Fox Sports is set to finally launch a US direct-to-consumer service later this year, but does not foresee additional ...

Sky, which drew its biggest non-football audience in 12 months with the 2025 World Darts Championship final, is keeping PDC ...

CAA Sports has announced the appointment of Lucy Englander, the former commercial director for Saracens, and one-time ...

Denmark’s history-making World Handball Championship win over Croatia was watched by over 2.1 million viewers across free-to-air broadcasters DR and TV2, accounting for a huge ...

Nascent Saudi airline Riyadh Air has become a LIV Golf sponsor in a move that brings together two organisations backed by ...

A New York court has ruled that Major League Soccer (MLS) and the US Soccer Federation (USSF) did not break competition laws ...