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Marketing Dive
7 小时
Why MLS is kicking off a brand campaign around the Super Bowl
CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...
Marketing Dive
7 小时
Meta’s AI tools attract more advertisers as tech enters ‘defining’ year
More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...
Marketing Dive
7 小时
Chipotle connects SMS, social to celebrate Super Bowl ‘extras’
The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...
Marketing Dive
8 小时
Samsung tops YouGov’s Best Global Brand 2025 rankings
Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best Global Brand 2025 rankings.
Marketing Dive
1 天
How generative AI’s role will evolve in 2025 as marketers probe its utility
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...
Marketing Dive
1 天
Starbucks bets on marketing to broader audience to support turnaround
CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...
Marketing Dive
1 天
Knorr, Tinder wave green flag for cooking ahead of Valentine’s Day
Knorr is looking to encourage and demystify cooking this Valentine’s Day through its Tinder partnership. The effort, ...
Marketing Dive
1 天
Investigation of Corporate Theft of Influencer Commissions
Migliaccio & Rathod is investigating reports of alleged fraudulent business practices from several shopping extensions, ...
Marketing Dive
2 天
How E.l.f. balances entertainment, purpose to tap into a TikTok trend
In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...
Marketing Dive
2 天
McDonald’s chief marketer steps down, company veteran steps into role
Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.
Marketing Dive
6 天
Campaign Trail: Dove’s iconic Beauty Bar is a canvas for celebration
Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.
Marketing Dive
6 天
Kind embraces Gen Z trend bed rotting in new campaign
One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...
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