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Exchange 4 Media
13 分钟
Anu Raj named Head of Marketing at Mahindra Finance
Mahindra Finance has appointed Anu Raj as its new head of marketing and corporate communication, effective from March 3, 2025 ...
Exchange 4 Media
25 分钟
D Day: India Brand Conclave 2025 today
The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...
Exchange 4 Media
2 小时
TV ad volumes decline in 2024, but HUL remains top advertiser
According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, ...
Exchange 4 Media
2 小时
BFSI brands take centre stage at Prayagraj Kumbh Mela 2025: A digital transformation story
The Maha Kumbh Mela 2025 in Prayagraj, one of the world’s largest religious gatherings, has become a unique platform for ...
Exchange 4 Media
2 小时
Shareable Content: The ultimate currency driving growth for FMCG brands
Beyond memorability, South India-based FMCG brands are unlocking the next phase of growth by tapping into shareability with ...
Exchange 4 Media
2 小时
Demonstrating tangible benefits eliminates doubts about value: Baskar Subramanian, Amagi
In the latest edition of e4m TechTalk, Baskar Subramanian, Co-Founder & CEO, Amagi talks about how AI and ML have been ...
Exchange 4 Media
2 小时
India's sports app growth hit plateau, but in-app purchases up 28%
While fewer users are downloading sports apps, the remaining are engaging with premium content and services, signalling a ...
Exchange 4 Media
2 小时
30% drop in deals: Why are brands pulling back on influencer spends?
As brands tighten their budgets, the focus has shifted to collaborations with micro and nano influencers who provide highly engaged, niche audiences at lower costs, say experts ...
Exchange 4 Media
17 小时
Zepto India’s most viewed brand on YouTube in OND quarter: Red Lab report
Zepto has secured the title of the most viewed brand on YouTube in India during the October-December 2024 quarter, outshining ...
Exchange 4 Media
17 小时
Acko General Insurance triumphs at Effie Awards with Grand Effie win
Acko General Insurance delivered a stellar performance at the Effie India Awards, clinching the coveted Grand Effie, one Gold ...
Exchange 4 Media
18 小时
DDB Mudra Group scores gold for Spotify India campaign at Effie India Awards 2024
This campaign stood out for its ability to creatively transform user insights into a relatable and impactful narrative ...
Exchange 4 Media
17 小时
Rishi Kapoor named CEO & Director at Team Marksmen Network
Team Marksmen Network (TMN) announced the appointment of Rishi Kapoor as CEO & Director, marking a significant milestone in ...
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