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Campaign Asia
5 天
Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...
Campaign Asia
3 天
Omnicom 'incredibly well prepared' for IPG merger; registers 5.2% growth in 2024
Omnicom reported 5.2% organic growth in 2024, with revenue of $15.7 billion and net income of $1.48 billion.
Campaign Asia
5 天
Kunal Jeswani appointed CEO of Ogilvy ASEAN
Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role ...
Campaign Asia
1 天
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
Campaign Asia
1 天
Should PR firms be using DeepSeek?
Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR. The launch of DeepSeek went insane ...
Campaign Asia
4 天
How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the ...
Campaign Asia
5 天
Annette King leaves Accenture Song and steps back from executive career
Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.
Campaign Asia
3 天
Assembly taps former Initiative CEO for Greater China leadership
Karen Ho, former CEO at Initiative China, has joined Stagwell's media agency Assembly as managing director for the Greater ...
Campaign Asia
5 天
Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO
Alongside Southgate, who is based in the UK and began his current assignment on February 3, the global leadership team ...
Campaign Asia
4 天
Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
Campaign Asia
3 天
Woolley Marketing: Walking the line between evolution and alienation
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...
Campaign Asia
5 天
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to ...
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