Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

If the Super Bowl were a human being, it could join the AARP, snag early bird dinners, and nearly qualify for Social Security ...

Days ahead of the big game, many of the 2025 Super Bowl commercials are already going viral thanks to them making early ...

Follow along on ProFootballTalk, tune in to Peacock, the NFL on NBC Sports YouTube channel, the NBC Sports NOW channel or ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

For the fifth consecutive year, Uber Eats is making its mark on the Super Bowl, this time with a humorous twist on the history of football. In its latest campaign created by Special U.S., Academy ...

Uber Eats' latest Super Bowl 2025 commercial features Matthew McConaughey pitching a football conspiracy to Greta Gerwig for movie inspo.

Matthew McConaughey and Charli XCX have joined forces for an Uber Eats Super Bowl advert ahead of the game – watch it here.

It was first announced that Charli and the domestic doyenne would star in the McConaughey-led Super Bowl campaign in late ...