Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may ...

Although Stanley earned a spot on Circana’s list of fastest-growing outdoor brands last year, chatter has already begun about ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming ...

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable ...

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall ...

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces ...

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a ...