With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Stagwell reported $564 million in Q1 2025 net revenue, a 6% organic net revenue increase compared to the year earlier.

As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

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Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...