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Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

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Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

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TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, ...

More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

MrBeast has parlayed his popularity into a growing lineup of food products. (Alberto E. Rodriguez/Photographer: Alberto E.

See Liquid Death’s spot with Tony Hawk’s severed head and Harry’s short film introducing a razor 10 years in the making.