Jeff Bezos backed off of transparency over tariffs on Amazon after the White House publicly raged over his move.

The Trump administration took aggressive aim at Amazon Tuesday, after the company announced it would begin displaying the added cost of President Donald Trump’s tariffs on items. Press secretary Karoline Leavitt called the move a “hostile and political act.

The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies, but by the American companies importing the goods, and then largely passed on to customers.