King Abdullah Sports City stadium in Jeddah is to be renamed Alinma Stadium in a naming-rights deal running until 2029 after ...

Brazilian football star Neymar has inspired a surge of sponsorship interest in Santos, the club where he started his career ...

Consumer goods manufacturer Unilever has signed on as the latest global partner of Uefa Women’s Euro 2025.

The National Football League’s Detroit Lions has struck a deal with the sports marketing and events company e|motion to ...

Melbourne has become the NFL’s first international destination for the 2026 season, seeing off competition from Sydney and ...

Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs ...

Williams Racing is closing in on a title sponsorship agreement with Atlassian, the multi-billion-dollar Australian technology ...

Top European football league executives have reignited the debate over the international match calendar, with outspoken ...

Public-service broadcaster NHK will show the Japanese women’s team’s matches at the SheBelieves Cup, marking the first time the team’s games from the tournament have been shown on ...

Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, ...

German sports betting operator Tipico has taken its commercial relationship with the German Football League (DFL) to a decade ...

Premium experiences company Legends has been appointed by Sauber Motorsport to secure commercial deals for the Audi F1 team ...