Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Procter & Gamble hair care brand Pantene teamed with social media personality Alix Earle for a limited-edition collection and campaign entitled “Unexpired Pantene,” per details shared with Marketing ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco ...

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...