X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative ...

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR. The launch of DeepSeek went insane ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...

No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Most brands have already launched their Chinese New Year (CNY) campaigns as per norm. This is especially true with luxury brands, who have budgets allocated for cultural localisation during CNY.

Ralph, a creative agency with an emphasis on entertainment, hired Gareth Jones for its newly-created role of global chief growth officer earlier this month. Jones, who recently served as SVP, global ...

Brands typically showcase heartfelt narratives that emphasise family, unity, and cultural heritage for Lunar New Year. Ads often feature familiar motifs such as reunion dinners and the giving of red ...