Samsung is injecting another dose of artificial intelligence into the next version of its Galaxy smartphones, escalating an effort to simplify people’s lives while deepening their dependence on a devi

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The Galaxy S25 is available at Amazon, Best Buy, AT&T, T-Mobile, and Verizon in new navy, mint, icyblue, and silver shadow finishes. Samsung's online storefront carries additional blueblack, coralred, and pinkgold variants.